Avid Picks: Clow on Brand Extinction & Ethical Advertising

Lee Clow on How a Holistic View Can Stave Off Brand Extinction Creative leader Lee Clow has been in the advertising business for more than 40 years. Clow is best known for co-creating – along with Steve Hayden – Apple Computer’s 1984 commercial which launched the Apple Macintosh and the “Think Different” slogan, considered a…

Avid Picks: Third-Party Verification For All and Tactical Beats Strategic

ANA: Almost All Marketers Want Third-Party Verification of Digital Ad Views Ad viewability has become a chief concern for many marketers; according to a survey conducted last summer among 154 respondents by the Association of National Advertisers, 97% believe all digital media owner’s inventory should be measured by a third party. Facebook and Google, which…