Clients Get the Work They Deserve

Clients get the work they deserve, according to Oscar Mayer senior advertising and marketing director Tom Bick. So when he was faced with the challenge of justifying the higher cost of his company’s bacon, he stepped back and let his digital marketing partner do what it does best. “The issue we have is that our…

5 Key Learnings to Achieve Trade Promotion Nirvana

Trade spending has soared to $200 billion worldwide and averages between 15 and 20% of revenue for consumer packaged goods companies, according to a recent report by Accenture and the Promotion Optimization Institute. As more and more companies begin to allocate huge amounts of their budget to improving their promotional outcomes, Keen has focused on…