Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…

Harley-Davidson CMO on Millennials and Sustained Success

Harley-Davidson is known as the major American motorcycle manufacturer that has been alive and thriving for 113 years– even surviving the Great Depression. It’s no surprise that the company’s Dark Custom collection won an Effie for Sustained Success, a category emphasizing success that has been sustained for greater than 5 years. For long-standing companies, it…

How to attract and retain employees today?

The millennials are coming, but are employers ready? While the generation born between 1981 and 1996 now makes up a majority of the U.S. workforce, more than half of hiring managers say they’re having a difficult time finding and retaining millennial talent. Part of the blame falls on a disconnect between what those managers think millennial…