Clients Get the Work They Deserve

Clients get the work they deserve, according to Oscar Mayer senior advertising and marketing director Tom Bick. So when he was faced with the challenge of justifying the higher cost of his company’s bacon, he stepped back and let his digital marketing partner do what it does best. “The issue we have is that our…

Spotlight from the World’s Top Marketers: Johnson & Johnson

Alan Hart recently sat down with Colleen Sellers, Group Brand Director at Johnson & Johnson, about engaging with customers and how Zyrtec’s “Muddle No More” campaign was highly effective, winning a 2014 Effie award. So how, exactly, do marketers engage with the customers? Listen to them, Sellers said. Allergy-sufferers felt the products weren’t engaging customers realistically.  Naturally, the…

Omnicom-Publicis Merger: Valuable or Industrial-era Goliath?

Does Sir Martin Sorrell have it right or just defensive banter?  On his first LinkedIn post he states “Others in our industry may take strategic leaps backwards for various odd or inconsistent or contradictory reasons. ” Most agree, this is a shot at the recent announced merger of Omnicom and Publicis. Well Sir Martin, I…