Avid Picks: Amazon Knows Emotion Works in Branding

Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott and Jason Schwartzman has been viewed more than 18 million times on Youtube. The ad’s…

Avid Picks: Print Media Survives Today, See How

How to combine Print and Digital Marketing Campaigns Summary of Article Marketing today is a new game, in the last decade or so the internet has become the marketing medium of choice for many businesses; for many people print was already dead. Inevitably the medium has had to move over to make room for the…

Avid Picks: Clow on Brand Extinction & Ethical Advertising

Lee Clow on How a Holistic View Can Stave Off Brand Extinction Creative leader Lee Clow has been in the advertising business for more than 40 years. Clow is best known for co-creating – along with Steve Hayden – Apple Computer’s 1984 commercial which launched the Apple Macintosh and the “Think Different” slogan, considered a…

Building a Rock Star Culture Through Marketing

For his latest podcast, Alan Hart interviews Assurance’s Chief Marketing Officer and Brand strategist, Steven Handmaker. Assurance is among the largest and most awarded independent insurance brokerages in the U.S. A “Top 50” broker and repeated national “Best Place to Work” winner. What makes assurance special and unique relative to other companies in the field…

Avid Picks: Third-Party Verification For All and Tactical Beats Strategic

ANA: Almost All Marketers Want Third-Party Verification of Digital Ad Views Ad viewability has become a chief concern for many marketers; according to a survey conducted last summer among 154 respondents by the Association of National Advertisers, 97% believe all digital media owner’s inventory should be measured by a third party. Facebook and Google, which…

The Worst Performing Companies Have Analytical CMOs

Avid’s recent interview with Kim Whitler on board-level marketers left us with this important statistic: “Marketers on the board help increase firm performance, specifically revenue growth.” So now that we know marketers on the board of directors can be profitable, what about the role of CMO? Listen to Part 2 of the full interview with Kim…

Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…

Board-level Marketers are Linked to Higher Performance

As companies venture to thrive in the digital age, an emerging goal among the successful has been to instill a sense of urgency to diversify the way businesses interact with consumers and pursue deeper engagement with them. In a recent interview, Kim Whitler, former CMO for several big-name companies and Assistant Professor of Marketing at…

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive correction in the advertising market….