16: Corporate Boards, Future CMOs and Impact on Company Performance

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? Did you know…

Digital: The Hope, the Promise, the Risk

Last, week I came across an article in Ad Age about Mike’s Hard Lemonade shifting their marketing tactics from traditional to digital. As more and more brands proudly make the switch, it makes me wonder whether digital can live up to the promise. The Promise Digital is an inherently fast, targeted, nimble and sometimes cheap…

Opportunities for Brands Today (Part 1)

When we started Keen nearly 3 years ago, we had the burning belief that 1) traditional research and analytic methods available for marketers were falling short and 2) the world did not need another consulting firm. So we set out to find new and better ways to help drive growth. In doing so, we immediately…