Avid Picks: Clow on Brand Extinction & Ethical Advertising

Lee Clow on How a Holistic View Can Stave Off Brand Extinction Creative leader Lee Clow has been in the advertising business for more than 40 years. Clow is best known for co-creating – along with Steve Hayden – Apple Computer’s 1984 commercial which launched the Apple Macintosh and the “Think Different” slogan, considered a…