How to Build Award Winning Content Marketing

Vishal Khanna who is Digital Marketing Director at Wake Forest Innovations and 2015 Content Marketer of the Year sat down with Alan Hart, founder of Avid, for the Avid Impact Podcast. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue….

Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…