Does big data hinder creative thinking?

I believe the framing of the question is at odds with the fundamental concern – can a machine, or data produced from such a machine, provide meaning? The answer to-date is “No.” Why should “meaning” be the central question? In marketing we are trying to understand people and hopefully through our actions, inspire, convince and…

5 Key Learnings to Achieve Trade Promotion Nirvana

Trade spending has soared to $200 billion worldwide and averages between 15 and 20% of revenue for consumer packaged goods companies, according to a recent report by Accenture and the Promotion Optimization Institute. As more and more companies begin to allocate huge amounts of their budget to improving their promotional outcomes, Keen has focused on…