Story-based Marketing Moves, Wins at Expedia

Digital marketing is the future, but it’s also the present. Instead of wondering whether digital marketing will take over, companies such as Expedia, who started online more than a decade ago, want to know the future of digital itself. Vic Walia, senior director of brand marketing at Expedia, spoke to Keen about the future of…

Opportunities for Brands Today (Part 1)

When we started Keen nearly 3 years ago, we had the burning belief that 1) traditional research and analytic methods available for marketers were falling short and 2) the world did not need another consulting firm. So we set out to find new and better ways to help drive growth. In doing so, we immediately…