Avid Picks: Amazon Knows Emotion Works in Branding

Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott and Jason Schwartzman has been viewed more than 18 million times on Youtube. The ad’s…