8: Alex Hoe, Executive Director of Marketing at American Greetings

Tips, advice, and insights from the industry’s top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company’s award-winning World’s Toughest Job campaign.

7: Mark Tercek, CEO of The Nature Conservancy

Alan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections…

6: Eric Fuller, Marketing Director at Pepsi

Tips, advice, and insights from the industry’s top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company’s Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer’s interaction with media, and leveraging every element of the marketing mix.

3: Vic Walia, Senior Director of Brand Marketing at Expedia

Tips, advice, and insights from the industry’s top, award-winning marketers. Vic Walia of Expedia discusses with Alan Hart what it was that made the travel company’s Find Yours campaign such a huge hit, as well as how he likes to tell a good story, Expedia’s approach to big data, and how to build a brand…

2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T

Tips, advice, and insights from the industry’s top, award-winning marketers. Daryl Evans of AT&T discusses with Alan Hart what made the telecom giant’s highly touted It’s Not Complicated campaign so successful, as well as a few personal details such as how he defines marketing effectiveness, his view on trends, and what fuels his success.

1: Colleen Sellers, Group Brand Director at Johnson & Johnson

Johnson and Johnson’s own Colleen Sellers sits down with Alan Hart to shares insights into what made Zyrtec’s Muddle No More Campaign such a complete success, as well as how she personally approaches brand planning, her research, and how she feels women in leadership positions can help themselves.