Avid Picks: Clow on Brand Extinction & Ethical Advertising

Lee Clow on How a Holistic View Can Stave Off Brand Extinction Creative leader Lee Clow has been in the advertising business for more than 40 years. Clow is best known for co-creating – along with Steve Hayden – Apple Computer’s 1984 commercial which launched the Apple Macintosh and the “Think Different” slogan, considered a…

Avid Picks: Third-Party Verification For All and Tactical Beats Strategic

ANA: Almost All Marketers Want Third-Party Verification of Digital Ad Views Ad viewability has become a chief concern for many marketers; according to a survey conducted last summer among 154 respondents by the Association of National Advertisers, 97% believe all digital media owner’s inventory should be measured by a third party. Facebook and Google, which…

Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…

Avid Picks: VW and Reclaiming Trust, Deep Global Marketing

VW Is Back on the Air, Now It Must Reclaim Trust Last month the US Environmental Protection Agency order VW to recall 482,000 VW and Audi cars produced since 2009. Worldwide, some 11 million diesel vehicles must be brought into compliance after the news broke out. The scandal is already taking a toll in the…