Alan B. Hart, Founder
I’ve been running towards problems and turning them into opportunities since I can remember. More recently, I’ve been solving them for Fortune 500 companies like Capital One, Sprint, Campbell Soup, State Farm, Sealed Air, Eastman Chemical, and many others.
I am a marketing executive and marketing thought leader unleashing growth potential and transforming organizations. My success is driven by my firsthand experience across industries and the knowledge I’ve gained through over 280 podcast interviews and research programs run for The CMO Club.
As Enterprise Brand Strategy and Insights Director at Capital One, I’ve led a team spanning strategy, market research and analytics supporting all lines of business. Leading the team to deliver advertising best practices and improvements for the company’s $600MM in brand campaigns and brand and customer strategies to improve awareness and customer acquisition of its $1.6B in marketing investment.
As Head of Brand Strategy at McKinney, a creative agency, I drove critical parts of the agency’s turnaround efforts leading “business-to-creative” planning on new pitches, which the agency converted into a 1,500% improvement with new clients such as S&P Global, Choice Hotels, Corian, P&G, and ESPN. I added new strategy capabilities and taught the agency how to deliver consulting engagements as a new revenue stream.
Earlier, I founded Keen Decision Systems & served as Partner and Head of Marketing, directing operations, and building client delivery teams. I led customer engagements with transformational results, such as enabling a 5X category growth for a major consumer brand, improving the customer value communication and capture for a global $8B manufacturer, resulting in 2 new business models & identification of $138MM in additional customer profit.
Before, as Chief Marketing Officer for Evofem Biosciences (previously WomanCare Global), I drove its global reorganization, increased its product portfolio, and revenue streams. I started my career at Bell & Howell and then served as Engagement leader at CMG Partners, where I led the market strategy practice area.
I have an MBA from the UNC Kenan-Flagler Business School and a BA from NC State. Additionally, I am a published author and produce a weekly podcast series interviewing the world’s top marketing professionals and business leaders. I have contributed content or taught courses at the University of North Carolina at Chapel Hill, Georgetown University, UNC Executive Education, New York University, and the Kellogg School of Management at Northwestern University.