Recent study by Avid shows just how lonely it is at the top for big beer brands. At best, only 1 in 5 consumers that are aware of the brand say it is the one they prefer to buy. For many brands the numbers are much worse.
Given the market share of these brands, it highlights the real, ongoing risk. There is a lot of potential in each brand if they could just improve perceptions.
Brands in the study include: Bud Light, Coors Light, Budweiser, Miller Lite, Corona Extra, Natural Light, Busch Light, Busch, Michelob Ultra, Heineken, Stella Artois, Pabst Blue Ribbon.