Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…

Board-level Marketers are Linked to Higher Performance

As companies venture to thrive in the digital age, an emerging goal among the successful has been to instill a sense of urgency to diversify the way businesses interact with consumers and pursue deeper engagement with them. In a recent interview, Kim Whitler, former CMO for several big-name companies and Assistant Professor of Marketing at…

Can a Graham Cracker Represent Real American Families Today?

In the 1920s, when Honey Maid was born, the typical American family was pillared by a specific family type. A man, a woman; a breadwinner, a homemaker. Today, there is no such typical family. The breadwinner-homemaker structure has been replaced by a new norm of diversity. There hasn’t been a fall of one dominant family…

Avid Picks: VW and Reclaiming Trust, Deep Global Marketing

VW Is Back on the Air, Now It Must Reclaim Trust Last month the US Environmental Protection Agency order VW to recall 482,000 VW and Audi cars produced since 2009. Worldwide, some 11 million diesel vehicles must be brought into compliance after the news broke out. The scandal is already taking a toll in the…

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive correction in the advertising market….

Extra Wins With Universal Emotional Message

Think back to grade school and that dreaded moment you pulled out a stick of gum in class. Before you could even peel back the wrapper, you were greeted by twenty open-palmed hands asking, “can I have a piece?” Extra has aspired to be that brand not only passed beneath gum-riddled desks, but among consumers…

Harley-Davidson CMO on Millennials and Sustained Success

Harley-Davidson is known as the major American motorcycle manufacturer that has been alive and thriving for 113 years– even surviving the Great Depression. It’s no surprise that the company’s Dark Custom collection won an Effie for Sustained Success, a category emphasizing success that has been sustained for greater than 5 years. For long-standing companies, it…

Oscar Wins by Making Healthcare More Humane

“Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance. “And we saw a great opportunity to bring a human component to healthcare.” According to the New York Times, Oscar…

“What We Know Can Help You Grow” a Winner for GE Capital

“At GE Capital, yes we lend money, but we do so much more. We have such a wealth of resources and knowledge, and that’s really the main idea behind our What We Know Can Help You Grow campaign.” Those are the distinctive words of GE Capital’s Global Advertising and Brand Director, Linda Lee. She and…

Audi Takes Home an Effie With an Uncompromised Campaign

Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Anna Russell, General Manager of Brand Marketing at Audi of America Inc., sat down with Alan Hart of Keen Strategy to discuss just what it was about Audi’s highly touted, Stay Uncompromised campaign that made it such a huge success….