Can a Graham Cracker Represent Real American Families Today?

In the 1920s, when Honey Maid was born, the typical American family was pillared by a specific family type. A man, a woman; a breadwinner, a homemaker. Today, there is no such typical family. The breadwinner-homemaker structure has been replaced by a new norm of diversity. There hasn’t been a fall of one dominant family…

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive correction in the advertising market….

Oscar Wins by Making Healthcare More Humane

“Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance. “And we saw a great opportunity to bring a human component to healthcare.” According to the New York Times, Oscar…

#TDThanksYou With A Heart-warming Campaign

In what just may have been one of the most touching and memorable videos of the past year, TD Bank released its TD Thanks You campaign, which featured TD-style ATM’s, or Automated Thank You Machines, throughout various locations in Canada. However, rather than merely dispensing money, these special ATM’s dispensed various gifts, in order to…

Put the “Content” In Your Content Marketing Strategy

If you’re involved in the marketing space to any degree, you probably can’t browse over your LinkedIn page for more than 20 seconds without seeing some kind reference to content marketing. Yes content marketing – the thing that everyone talks about – that few know how to implement – and that even fewer actually see beneficial…

World’s Toughest Job Is the Year’s Best Campaign

With over twenty-four and a half million views on YouTube, American Greetings’ World’s Toughest Job video, part of a Mother’s Day campaign sponsored by the greeting card company, has become one of the most watched and beloved creative videos of the past year. In addition to capturing the hearts of people around the web, this…

Big Data Without Direction? Big Problem

“Business and IT leaders have fundamental disagreements on the future of data and this lack of alignment is the root cause of poor data monetization, according to new research by Rosslyn Analytics. While 71 per cent of corporate leaders recognise the importance of data to their companies, only a shocking 11 per cent say they have…

Where Is The Creativity In Big Data?

Can big data inspire creative thinking? Absolutely. Big data can be an inspirational element, but I believe I have shown by example that big data by itself is rather sterile and untamed. We are inspired by the world around us and this would include the tools and applications of big data in our world. Is…

How to attract and retain employees today?

The millennials are coming, but are employers ready? While the generation born between 1981 and 1996 now makes up a majority of the U.S. workforce, more than half of hiring managers say they’re having a difficult time finding and retaining millennial talent. Part of the blame falls on a disconnect between what those managers think millennial…

Sophisticated Brand Drives Marketing Success, Stylish Campaign

When Diageo Director of Gins Matt Pechman took over in 2011, the Tanqueray brand was in decline. “Tanqueray hadn’t grown in six years, which is an eternity in consumer products goods,” he said. “So we knew that we had to start over and completely restage the brand, and that meant going back to first principles.”…